How To Hockey-Stick Your Growth + Find Your Product Market Fit

Here’s a weird way to start an email:

I don’t want you to hire Neutech just because:
a) you like me and think I’d be fun / easy to work with (though I am those things!)
b) your friend recommended us

I mean, I’m not going to turn your business away, but I want people to hire Neutech because we are the obvious right fit.

I want to work with people who: 

• immediately understand what we do

• how we do it

• how our work will benefit them and their company.

What I’m describing - that feeling of “this is an immediate yes” - is product market fit and when you're starting or scaling a business, finding it can feel like chasing an elusive dream. I’ve certainly been there!

What Is Product Market Fit + Why Does It Matter?

Product market fit happens when your product clicks with a specific audience.

It solves their problems so well, they can’t imagine life without it. It’s that moment when your product practically sells itself.

For those of us running tech startups, launching apps, or productising data, PMF is the foundation for exponential growth.

Without it, traction is slow, churn is high, and everything feels like an uphill battle. With it, scaling becomes smoother, customers are thrilled, and investors start paying attention.

Signs That You’ve Found (or Missed) Your Product Market Fit

Not sure if you’ve hit PMF yet? Here are some things I’ve noticed:

You’ve Found It:

1. Effortless Sales:
   
   When I hop on a call and explain what we do, I can see the wheels turning. People get it right away. I’ve even heard “Where were you yesterday?” or “How can we get started?”
   

2. Retention Over Acquisition:
   
   Existing customers stick around because they genuinely need what you offer.
   

3. Rapid Feedback Loop:
   
   Positive feedback comes in consistently, and it validates the product.

You’ve Missed It:

1. Sales Feel Forced:
   
   If you’re spending more time explaining "why" than selling "how," it’s a sign.
   

2. Poor Fit Leads:
   
   The people you’re pitching to don’t have the budget or the interest.
   

3. Linear Growth:
   
   Your business grows steadily, but there’s no exponential, hockey-stick style boost that screams PMF.

Product market fit is a game-changer and I dig a lot deeper into it here.

But PMF isn’t a one-and-done thing.

It’s about constantly listening, learning, and adapting. If you’re running a startup, building an app, scaling a system, PMF can unlock the growth you’re dreaming of.

If you’re ready to level up your business, let’s chat. Neutech has the tools and expertise to help you find your PMF and scale sustainably. Let’s build something extraordinary together!