How To Be (Almost) Fearless When It Comes To Sales And Rejection

Here’s a short list of things I’m afraid of: 

• Our Yorkie getting into the chocolate Hanukkah gelt

• The Lakers trading Lebron James

• I’m never going to hit a hole in one on the golf course. Or even worse, I do hit a hole in one, but I’m golfing alone!

Two things you don’t see on that list? Making sales or getting rejected.

And - not to toot my own horn - but …

I think my fearlessness when it comes to sales and rejection is a big part of Neutech’s success.

“Rejection” is the monster under the bed for many entrepreneurs. It keeps you from picking up the phone, reaching out to potential clients, or pitching your product. 

But here’s the hard truth: if you let that fear control you, it will hold your business back. Period, end of paragraph, end of story.

Success in entrepreneurship is about more than just building a great product; it’s about getting out there, making connections, and yes, facing rejection head-on.

Yes, you need to actually talk on the phone

Many of us Millennials and Gen Z folks do our best to avoid direct communication. And I get it! Asynchronous communication like text, emails, and DMs can feel more convenient. 

But when it comes to making sales and building relationships, nothing beats picking up the phone. 

There’s a certain magic in voice-to-voice communication that you just can’t replicate in a text - no matter how many emojis and gifs you use. It’s more personal, more immediate, and more effective at building trust. 

If you’re on a video call, you can communicate more of your personality with the books and art behind your desk. 

If the person you’re talking to has a Star Wars poster behind them, this is your chance to drop “Your focus determines your reality”  into the conversation and see if they get the reference.

I know that calling someone - especially cold calling! - can be intimidating. What if they say no? What if they think you’re pushy? OH GOD WHAT IF THEY HANG UP ON YOU???

Here’s the thing: those fears are normal, but they’re also holding you back. The key is to push through them. It’s like my dad always said, “Just pick up the phone. You’re stuck in analysis paralysis!” You’d be amazed what happens when you do. 

Sure, you might get rejected a few times—maybe even a lot of times—but you’ll also find opportunities that you’d never have uncovered otherwise.

The problem with perfection

One of the biggest mistakes I see new entrepreneurs make is waiting too long to put themselves out there. They spend months (or even years!) perfecting their product, making sure every line of code is flawless, every pixel is in place. 

And while there’s something to be said for a polished product, the reality is: you can’t wait until everything is perfect to start selling.

I’ve worked with plenty of founders who fall into this trap. They build an incredible MVP, but they’re afraid to show it to anyone because they think it’s not “good enough” yet. 

But here’s the truth: your product will never be perfect. There will always be something you can improve. But if you wait until it’s flawless, you’ll never launch.

Ready to conquer your fear? 

If you’re ready to take your business to the next level, it’s time to stop letting fear hold you back. Whether you need help building a product that sells or just getting the courage to pick up the phone, I’m here to help. Let’s turn those rejections into opportunities. Grab a spot on my calendar and let’s chat!

P.S. I talked more about this on a podcast interview with Elijah Murray. If you’ve got a podcast about business or tech, I’d love to be on it!